Summer 2025 Makeup Trends You’ll Want to Try

With the coming of the summer season, one looks forward to lightening their clothes, their mood, and even their makeup. With all the summer daydreams of going to the beach, makeup becomes more of a chore than a fun activity. Makeup should be light and easy to allow your skin to breathe during the blazing summer heat. During the peak of summer, people enjoy waking up early as the weather is nice, but they don’t appreciate spending hours in front of the mirror setting their face.

Sunkissed, fresh, youthful skin is as good as it gets in the summer of 2025. Beauticians recommend soft and breezy looks for every occasion, be it the park or a fun event in the garden with friends. All of the looks for this season’s sun are effortless and ideal for any person looking to wear skin-friendly and colourful makeup.

This article explores the leading summer makeup trends of 2025 together with practical tips for incorporating them into your daily beauty routine.

Table of Contents

Healthy, Glowing Skin

Looking radiant and glowing is increasingly becoming more trendy. To achieve the look said to be all the rage for 2025, people will need to trade their thick, creamy foundations for lighter coverings that allow their skin to breathe and appear more natural.

Most people now prefer using tinted moisturisers, BB creams, or skin tints instead of applying full-coverage foundation. These products blend the skin while still allowing for the visibility of freckles as well as natural skin texture. Minimal glow on the cheeks and nose also helps to enhance the freshness and brightness of the face.

How to get the look:

Start with a good moisturiser.
Use a light base like a skin tint or BB cream.
Dab some cream highlighter on the high points of your face—cheekbones, nose bridge, and brow bone.
Finish with a setting spray to keep everything dewy, not sweaty.

Blush Across the Nose and Cheeks

Snatching the title of the most appreciated trend for summer, blush is no longer limited to just the cheeks. Beauty enthusiasts began applying blush over the upper nose and upper cheeks to create a stunning natural sun-kissed glow. It adds a holiday vibe for those looking to achieve a tropical look without the tan.

Cream blush is perfect for this because it blends easily and melts into your skin. Peach, coral, and rose shades are most loved, and even light pink on lighter skin looks absolutely lovely.

How to get the look:

Choose a cream or liquid blush.
Apply it to the tops of your cheeks and sweep it lightly across your nose.
Blend it with your fingers or a sponge for a soft, natural finish.

Glossy, Juicy Lips

For this summer, put matte lipstick aside because glossy lips are the new trend. Lip oils, balms, and tinted glosses have been trending. These products enhance the softness, fullness, and freshness of the lips without the sticky sensation.

Cherry red, berry shades, clear gloss, and peach are all go-to shades. Just like the rest of the makeup products, the lip products have skincare benefits so your lips remain hydrated throughout the day with ingredients like vitamin E and jojoba oil.

How to get the look:

Gently scrub your lips to remove dry skin.
Use a tinted lip balm or lip oil for colour and shine.
Reapply as needed to keep lips looking plump and healthy.

Bright Eyes and Coloured Liners

Makeup techniques for the summer include colours, especially when it comes to the eyes. It seems like vivid blue, teal, lilac, and even yellow eyeshadow are trending this year. If you prefer not to go all out, you can use soft, gentle tones or even a colourful eyeliner to change things up.

If you aren’t ready to go for bold shadows, opt for purple or blue mascara, which, while still adding colour, won’t make you stand out too much.

How to get the look:

Use a pastel or bright eyeshadow on your eyelids.
Try coloured eyeliner on the top or lower lash line.
Finish with regular or coloured mascara.

Natural Brows

This year, bold and blocky brows are out. Instead, people are going for softer, natural brows that follow their real shape. Brushing them up with a clear or tinted brow gel gives a fuller look without much effort. You can fill in any thin spots with a pencil, but the goal is to keep things light and natural.

How to get the look:

Brush your brows upward using a spoolie or brow brush.
Use a pencil or powder to fill in gaps lightly.
Set with a brow gel to hold the shape in place.

Minimal Base, Maximum Glow

Warm weather months tend to make heavier makeup feel uncomfortable. This summer, the aim is to be minimalistic. If your skin is in good shape, skip the foundation completely. Just apply concealer where necessary, under the eyes, around the nose, or on any blemishes.

The rest of the face is all about glow, highlighter, or bronzer, or just your skin shining. The focus is a healthy look rather than an overly made-up appearance.

How to get the look:

Use concealer only where needed.
Add a touch of highlighter on the cheeks and nose.
If you like, use bronzer to warm up your skin without a full face of makeup.

SPF Everything

Skin care is no trend and should be done consistently. This summer, there are more cosmetic products containing SPF, allowing for sun protection without having too many layers on.

Tints, moisturisers, powders, or even lip balm containing SPF are the perfect way to keep skin protected while applying makeup.

How to stay protected:

Use a separate facial sunscreen before applying makeup.
Choose makeup that includes SPF for extra safety.
Reapply SPF during the day, especially if you’re outside.

Multi-Use Products

You should use only one product instead of bringing five different ones. People are increasingly choosing multi-use sticks and creams because these products help reduce space requirements while saving time and money. The same tint works for both your cheeks and lips and can also be used on your eyes.

The compact design of these products makes them suitable for travel or situations where you need to avoid carrying large makeup bags. These products have a creamy texture that works well with summer skin because they blend easily.

How to use them:

Dab the product on the cheeks and blend it out.
Pat it on lips for a matching colour.
Sweep it over eyelids for a soft, natural touch.

Conclusion

The focus for 2025 summer makeup is on feeling good and looking fresh. This season, forget about heavy layers of makeup and all the steps that come with it. The prevailing trends are turned toward skin-centric, low-effort looks for any occasion.

Radiating skin, delicate blush, plump lips, and sparkling eyes—these looks are perfect for the season. Try one or try them all—you don’t have to follow every trend, just pick what makes you feel confident and comfortable.

And don’t forget your SPF. That’s one step that should never be skipped.