Foolproof Strategies to Build a Strong Online Presence

According to the latest numbers, more than 97% of consumers today look for things on the internet before making a purchase. This is no surprise, though, as “Googling” for things has become second nature for the average person.

This is perhaps why most brands have been institutionalised to develop a website for their company so that they have a place in the evolving commerce world.

However, merely having a website does not cut it today. The competition is fiercer than ever. You need to make yourself hard to ignore for your target audience, and that spells the difference between an online existence and an online presence.

Why You Need a Strong Online Presence

With every other business fighting to get seen and preferred by customers, it is easy for your target audience to find your competitor’s products and purchase them. This is where a strong online presence can make a difference for you.

• A strong online presence helps you get discovered by consumers who are not aware of your brand but might be looking for what you have to offer.
• Sharing relevant and important information related to your products and services online helps consumers make quick decisions. On the flip side, an absence or lack of information can prove detrimental to your growth, as consumers will be quick to switch attention to the next brand they find.
• Being prominent and active on multiple digital channels opens more windows to initiate conversations and relationships with potential leads, improving your chances for conversions.
• A compelling website complemented by other well-maintained and active digital channels creates the impression of authority and trust, making Google more likely to display your website on priority.
• An effective online presence marked by solid activity across multiple platforms allows you to be where your customers are. It thus lets you reach out more effectively.

Clearly, a strong online presence is inevitable for your growth as a thriving brand in the digital age. This is why you must invest in a professional digital marketing agency in Cardiff, they can offer a science-backed roadmap to leveraging your digital presence and winning over customers.

Head45 Ltd. is an enthusiastic team of digital marketing experts who can take your online presence from zero to 100 with calculated strategies. We have dedicated and qualified professionals in SEO, design, strategising, and content, who will work collectively to make your brand name hard to miss.

Coming from our experts, here are 7 foolproof strategies to build a strong online presence.

Build an Optimised Website

Having a website is a no-brainer in this day and age. However, the key is to build an optimised website; one that has a clean and attractive structure, is easily navigable, has relevant and precise content, and proactively provides information that an ideal customer might need. The right professionals can create a website that serves to be your identity and primary window of leads and subsequent conversions.

Provide Value Before Selling

Many brands make the mistake of selling their products and services right from the start. However, the reality is that a customer will buy only from a brand they trust. Hence, your first order of business is to establish trust and authority. The best way to do that is to provide value through your content. Understand and empathise with your customers’ pain points and offer solutions to make their lives easier. Pitch your product only once you have a window.

Focus on SEO

Search Engine Optimisation is your best friend when it comes to marketing. Research and analyse the keywords that your ideal buyer commonly uses and optimise your entire online presence to accommodate these keywords. Perform technical SEO as well to make your website seamlessly crawlable and indexable by search engines; pay attention to aspects like your internal and external links, SSL, navigation, image alt tags, etc. Ensure to share only high-quality, relevant, and valuable content as well.

A professional SEO agency in Cardiff, like Head45, can formulate a thoughtful strategy to get your brand on the grid consistently.

Leverage Social Media

Social media is a powerful way to make your brand all-pervasive. Leverage the right channels by examining where your target customers are. Provide value through all channels and cross-link your platforms to maximise your reach. A solid website complemented by active socials can improve your chances of securing a better search engine rank.

Invest in Video Marketing

Video is the name of the game today. Over 91% of businesses the world over use video as a solid marketing tool. Hence, it is crucial for you to keep up with the competition. Explore and experiment with creative and engaging video content to attract customers, sustain their interest, and induce action. Utilise personalisation techniques, AR, and VR technologies to further your journey and maximise effectiveness.

Build a Contacts List

The importance of building and maintaining a contacts list can never be overstated. Irrespective of the technologies that arise in marketing, the age-old tactic of gathering lead information and creating a database of prospects to pursue strategically still works. It can act as a powerful tool to leverage in conjunction with thoughtfully formulated marketing strategies and the right type of content.

Analyse And Evolve Consistently

Last but not least, pay attention to your invaluable prospects and customers; this includes your followers on social media. It is not the fittest or the strongest that survives in the end, it is the one that is most adaptable to change. The same principle applies in the business world as well. Listen to your customers, take feedback, and adapt your content as well as your product offerings to suit your customers’ needs. Analyse your metrics and make improvements consistently to stay ahead of the competition. Seek the help of a competent digital marketing and design agency in Cardiff to leverage cutting-edge evolution strategies.

Wrapping up

Having a strong online presence is the key to achieving solid growth in the digital age. Over and above having a website, it involves many more aspects like SEO, optimised website design, providing value, video marketing, and evaluating metrics to evolve. Only a professional SEO agency in Cardiff can help you employ fail-proof strategies to secure an effective presence.

Try the 7 strategies mentioned above and invest in qualified experts like Head45 Ltd. to headstart your journey.